November 30, 2024

We Celebrate the Launch of Belhasa Sports: The Future of Global Sports Starts Today

Dubai, November 30, 2024 – In a bold move set to transform the global sports industry, the official launch of Belhasa Sports is announced today. Founded in partnership with Saif Belhasa, the company is committed to redefining professional sports and creating highimpact opportunities across three key pillars: football, combat sports, and athlete brand development.

Belhasa Sports is backed by its own investment fund, managing assets exceeding $1 billion USD, enabling the execution of large-scale projects, securing top-tier deals, and driving unprecedented growth in the global sports market.

Areas of Expertise:

• Player Transfers & Representation Managing high-value transfers and negotiating elite athlete contracts.
• Sponsorships & Commercial Deals Securing multimillion-dollar sponsorships for clubs, athletes, and sports organizations.
• Pre-Season Tours & Global Expansion Organizing high-profile tours across key markets such as the Middle East, Asia, and the U.S
• Event Management & Brand Activations Producing world-class sports events, exhibitions, and brand experiences.
• Athlete Branding & Endorsements Building athletes' public image through marketing strategy, sponsorships, and media exposure.
• Club Consulting & Business Development Advising sports clubs on operations, financial growth, and commercial strategy.
• Sports Investment & Fund Management Leveraging financial strength to invest in clubs, infrastructure, and emerging markets.

“Belhasa Sports represents the convergence of strategic vision, financial strength, and a deep passion for sport. We're not just here to play the game — we’re here to transform it,” said Erik Alonso, Director of Belhasa Sports.

With a global network, a team of international experts, and a results-driven approach, Belhasa Sports is shaping a new era in professional sports — one where talent, technology, investment, and strategy come together to build the future.